Coke + Second Life

Cokes newest viral marketing campaign: Second life, you tube and my space are all involved.

"The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

Submissions will require entrants to visit the MySpace and YouTube pages that Coke has set up for the contest, which in essence, implements a socially integrated marketing strategy that many have predicted would be the next big promotional movement by the major brands."

For the whole article see the following link: http://www.webpronews.com/topnews/2007/04/17/coke-expands-viral-marketing-efforts-online