Google analytics is a program which allows website administrators to view critical data and detailed statistics about their website. Although digitally and technologically advanced, it presents information in a clear and concise manner with a variety of summaries, statistics, and graphs sectioned according to the appropriate category. These include how many people are viewing your site, what country your visitors are clicking from, how they are being directed to your site, and if they are inclined to return or not. Web statistics on Google analytics display information that can be extremely useful especially in marketing. The information which was once obtained by using expensive and at times inaccurate database marketing techniques is now available free of charge on the net. Google Analytics allows website administrators to understand the efficiency of their website through various click through rate, cost per click, and keyword advertising statistics and equations. While the global internet blog is not a lucrative revenue generating website (yet), if it was we could easily access vital visitor information so that we could attract as many visitors as possible and keep them returning to the website. Although not necessarily a precursor for success, maintaining a substantial and loyal visitor base can be a very powerful characteristic in the hopes of luring online advertisers.
From a sociocultural and business perspective, we can see that the more our personal lives are being encompassed by the internet, the more our behaviors are being analyzed and monitored on the cyberspace in which we behave. While most of us are used to services on the internet such as search engines and email accounts being free of charge, in fact, when we use these services, important information about our internet behavior is being extracted, analyzed, and at times manipulated. So in essence, while the internet is the public grounds where users are free to communicate and facilitate important issues in their lives, personal privacy has become a major concern.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment