Henry Jenkins on Broadcasting vs. Grassroots

In his rather well known article "The Cultural Logic of Media Convergence" (available on Blackboard in "additional materials") from 2004, Henry Jenkins draws the following picture on the question of broadcasting vs. network models of information circulation:

Imagine a world where there are two kinds of media power: one comes through media concentration, where any message gains authority simply by being broadcast on network television; the other comes through collective intelligence, where a message gains visibility only if it is deemed relevant to a loose network of diverse publics. Broadcasting will place issues on the national agenda and define core values. Grassroots media will reframe those issues for different publics and ensure that everyone has a chance to be heard. Innovation will occur on the fringes; consolidation in the mainstream.

Is this where we are heading? Or are we already there? I quite often think about this quote from EPIC 2015:

At its best, EPIC is "a summary of the world — deeper, broader and more nuanced than anything ever available before ... but at its worst, and for too many, EPIC is merely a collection of trivia, much of it untrue.

The point is that the benefits of the current media multiplication many only reach those that already have a critical and cosmopolitan worldview - and the others getting stuck with Jerry Springer.

B.