Google Analytics

This system of Google Analytics has come as a shock to me and it hit me how much more advanced the internet is than I ever knew. EPIC 2015 seems to be more of a reality than I had originally imagined. What I found most fascinating about it is that it doesn’t only give you the raw data metrics but also a detailed analysis of the meanings behind those metrics. The attention to detail and hard work that was put into to this project is obvious and it would be a shame if companies don’t learn from it and take advantage of it. Also its user-friendliness and thorough instructions and explanations make the experience of surfing through those options more satisfying.
Under the marketing section of the site, I found the “Campaign Conversion”, “Entrance Bounce Rates” and “Cost-Per-Click” parts were of supreme importance and although it doesn’t show much information on our blog, I can imagine the variety and quality of the information it could provide in a real situation. Also under the webmasters section I found the “web design platforms” extremely interesting. By knowing the different applications, systems and speed of the visitor’s computers helps to further customize the contents to improve their viewing and to cater to their needs. Further I can imagine what this kind of information does for, for example, online computer sites, internet providers, software companies and so on.
The options to have the information on excel or to print or the calendar and the ability to navigate through the daily, weekly or monthly reports are also great to clarify the overall picture to the analyst allowing them to present or strategize accordingly.
So with the help of effective methodology, like the ones mentioned in the “A practical evaluation of web analytics”, this raw data can be used to create effective strategies in enhancing the goal of the website to exist as well as the visitors experience.